01.
Be Who You Needed When You Were Younger
I listen, offer empathy, and show up as the supportive teammate, friend, mentor, I wished for early in my career.
Hello, I am Kateryna Krutenko
I've spent the last 9+ years designing digital products across e-commerce, enterprise SaaS, and AI — from PUMA's global search and loyalty experiences to founding the design of an AI productivity tool from scratch. My work sits at the intersection of research, systems thinking, and interaction design — I care as much about why a decision is made as how it looks.
Outside of work, I run, hike, and travel as much as I can — 28 countries and counting. I've taken over 40,000 photos and still reach for my camera every time the light looks interesting. I believe the same curiosity that makes me a better designer makes me a more interesting human, and I try to keep both sharp.

My Career Journey
2025–2026
Product Design Consultant
NDA · Hospitality, Consulting, B2B SaaS
2025–2026
Product Design Consultant
NDA
Hospitality, Consulting, B2B SaaS
2022–Present
Design Hiring Manager
Proxify · Consulting, Startup, Hiring
2022–Present
Design Hiring Manager
Proxify
Consulting, Startup, Hiring
2025–2026
Founding Product Designer
Orchestrate · B2C SaaS, Productivity tools
2025–2026
Founding Product Designer
Orchestrate
B2C SaaS, Productivity tools
2022–2024
Senior Product Designer
Puma Group · Retail, E-commerce, Product, Web, Mobile
2022–2024
Senior Product Designer
Puma Group
Retail, E-commerce, Product, Web, Mobile
2019–2023
Senior UX Designer
Astound Commerce · Agency, E-commerce, Product, Web, Mobile
2019–2023
Senior UX Designer
Astound Commerce
Agency, E-commerce, Product, Web, Mobile
2017–2019
UI/UX Designer
Global Logic · Enterprise, SaaS, Web, Mobile
2017–2019
UI/UX Designer
Global Logic
Enterprise, SaaS, Web, Mobile
2017–2019
UI/UX Designer
Freelance · Consulting
2017–2019
UI/UX Designer
Freelance
Consulting
I genuinely enjoy the challenge of making the impossible possible when data, research insights and business needs come together to create truly impactful solutions.
Core values I am driven by
The values below shape how I work with people, how I approach ambiguity, and what I try to bring into every team and project.
01.
I listen, offer empathy, and show up as the supportive teammate, friend, mentor, I wished for early in my career.
02.
My natural curiosity drives me to understand both the root problem and the broader landscape. I stay up to date with current trends and tools, and industry context
03.
I learned to thrive in fast-moving environments. When something is unknown, unclear or just new - it’s a space to create.
04.
When stuck, I prototype (now with vibe-code tools as well) to think through problems, seek fresh perspectives from my team, and iterate.
05.
I bring my full energy to every project, even when navigating politics or challenging dynamics. Great design happens when you push through friction, not around it.
06.
I value collaboration above all. If you want to go fast, go alone; if you want to go far, go together.
Quick fun stat
50,000+
camera photos taken
2,000km+
run
5,000km+
altitude hiked
28 countries
visited and 3 lived