Hello, I am Kateryna Krutenko

A product designer who thinks systemically, builds pragmatically, and cares deeply about people.

I've spent the last 9+ years designing digital products across e-commerce, enterprise SaaS, and AI — from PUMA's global search and loyalty experiences to founding the design of an AI productivity tool from scratch. My work sits at the intersection of research, systems thinking, and interaction design — I care as much about why a decision is made as how it looks.

Outside of work, I run, hike, and travel as much as I can — 28 countries and counting. I've taken over 40,000 photos and still reach for my camera every time the light looks interesting. I believe the same curiosity that makes me a better designer makes me a more interesting human, and I try to keep both sharp.

Kateryna Krutenko

My Career Journey

2025–2026

Product Design Consultant

NDA · Hospitality, Consulting, B2B SaaS

2022–Present

Design Hiring Manager

Proxify · Consulting, Startup, Hiring

2025–2026

Founding Product Designer

Orchestrate · B2C SaaS, Productivity tools

2022–2024

Senior Product Designer

Puma Group · Retail, E-commerce, Product, Web, Mobile

2019–2023

Senior UX Designer

Astound Commerce · Agency, E-commerce, Product, Web, Mobile

2017–2019

UI/UX Designer

Global Logic · Enterprise, SaaS, Web, Mobile

2017–2019

UI/UX Designer

Freelance · Consulting

I genuinely enjoy the challenge of making the impossible possible when data, research insights and business needs come together to create truly impactful solutions.

Core values I am driven by

The values below shape how I work with people, how I approach ambiguity, and what I try to bring into every team and project.

01.

Be Who You Needed When You Were Younger

I listen, offer empathy, and show up as the supportive teammate, friend, mentor, I wished for early in my career.

02.

Stay Hungry, Stay Foolish

My natural curiosity drives me to understand both the root problem and the broader landscape. I stay up to date with current trends and tools, and industry context

03.

Transform Uncertainty into Opportunity

I learned to thrive in fast-moving environments. When something is unknown, unclear or just new - it’s a space to create.

04.

Think but Act when Stuck

When stuck, I prototype (now with vibe-code tools as well) to think through problems, seek fresh perspectives from my team, and iterate.

05.

Create with Purpose

I bring my full energy to every project, even when navigating politics or challenging dynamics. Great design happens when you push through friction, not around it.

06.

Be a Human

I value collaboration above all. If you want to go fast, go alone; if you want to go far, go together.

Quick fun stat

50,000+

camera photos taken

2,000km+

run

5,000km+

altitude hiked

28 countries

visited and 3 lived

Life Bits and Pieces

Photography is one of the oldest hobbies of mine. Check it out how I see the world through the lense.